We prepare fresh, natural ingredients, including lots of proper fresh meat, cook it gently at a low temperature to preserve the nutrients, then serve it in a convenient dry kibble form that promotes good dental health.

Many dogs are sensitive to grains because they are not part of a dog's natural diet

Grain has a low nutritional value to dogs, so we don't use it in any of our recipes

We pack our superfood full of high nutrition ingredients rather than fillers or bulking agents
We believe that dogs should eat more meat and vegetables, just as they would naturally in the wild. That's why you will find meat as the primary ingredient, right at the top of our recipe ingredients lists, and grain, filler and bulking agents nowhere in sight! Unlike many, we include proper, fresh meat in our recipes and carefully form it into our finished, dry superfood. This makes it convenient for you, and better for your dog's teeth.
Our chicken with herbs recipe is formulated without dairy, soya, beef, eggs or grains, including wheat and wheat gluten. This makes it particularly suitable for dogs with specific intolerances or sensitivities. Chicken offers a lean and tasty source of protein which is highly digestible, even for dogs with the most sensitive digestive systems. We add a carefully selected variety of vitamins and minerals to make this food a complete diet.
Our salmon with asparagus recipe is formulated without dairy, soya, beef, eggs or grains, including wheat and wheat gluten. This makes it particularly suitable for dogs with specific intolerances or sensitivities. Salmon is a very nutritious protein, rich in Omega 3 fatty acids which have been linked with improved cognitive and visual development, a strong immune system and supporting good joint health.
Our pork with apple recipe has a single protein source and is formulated without dairy, soya, beef, eggs or grains, including wheat and wheat gluten. This makes it particularly suitable for dogs with specific intolerances or sensitivities. Pork is rich in vitamins and minerals and is a particularly tasty source of protein. Linseed and salmon oils offer an excellent source of omega 3 maintaining healthy skin and coat, and supporting visual development and cognitive function. We add a carefully selected variety of vitamins and minerals to make this food a complete diet.
Full of fishy goodness, our tasty puppy recipe made with fresh salmon, haddock and blue whiting is specially formulated and energy dense, delivering everything a growing puppy needs. Our fresh fish is responsibly sourced, rich in important amino acids and offers a great source of highly digestible protein. Salmon is highly nutritious and rich in Omega-3 fatty acids which have been linked with improved cognitive and visual development, a strong immune system and supporting good joint health. Asparagus is a fantastic source of vitamins vital to canine health and wellbeing. Salmon is a very nutritious protein, rich in Omega-3 fatty acids which have been linked with improved cognitive and visual development, good skin and coat condition and supporting sound joint health. Haddock and blue whiting are delicious sources of protein, rich in amino acid building blocks. Sweet potato offers a tasty and highly digestible complex carbohydrate high in B vitamins. Sugar beet is a natural source of dietary fibre promoting good intestinal transit time. Asparagus is a fantastic source of vitamins A, C and K, and folic acid, which support general canine health and wellbeing. We add Linseed oil and Omega-3 supplement to maintain healthy skin, coat, and joints, and support visual development and cognitive function. We add prebiotics to support the growth of healthy gut bacteria, aiding healthy digestion. Balanced calcium and phosphorus levels promote the development of strong teeth and bones, whilst added nucleotides support growing tissues. We add a carefully selected variety of vitamins and minerals to make this food a complete diet. We never add any artificial colours or preservatives, this recipe is naturally preserved with rosemary extract.
Our tasty puppy recipe with chicken and vegetables is formulated without dairy, soya, beef, eggs or grains, including wheat and wheat gluten. This makes it particularly suitable for dogs with common intolerances or sensitivities. It is specially formulated to be gentle on your puppy’s developing digestive system, whilst providing a nutritionally balanced diet. This recipe is highly digestible and energy dense to meet puppies’ high energy requirement.

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